Deadline Week: Friday

Hi All

Hope you found Reading Week productive and have made good progress with your Music Video ideas.

Just a reminder your completed portfolio deadline is approaching, I will be taking these in on Friday for your Module Reports and to give feedback for the final Deadline next week.
 
By now I am hoping you have used the week to complete your Test Footage and have sent this (or will be editing today) and sending to the Target Audience for you client.

You will need to document this process to be able to get the marks for it under R&P (also an evaluation question is based on this)

As you can see, I still don't have everyone's blog linked:

• Tierney & Taps
• Jen & Hayley
• Aaron & Charlie
• Ellie, Ben & Emily
• Sophie G & Sophie B

I will ask you to start todays lesson by checking out each other's progress so far and leave comments for improvement on the posts.

Send me an update of where you are at with the list in terms of who has done what:

Task 1: 8 x Goodwin analysis of music videos - presented in a creative way (a youtube video, Popplet, Wallwisher, Emaze) - for each target audience member studied.

This means an analysis of each of Goodwin's 7 areas applied to 8 music videos with a conclusion of how this addresses the interests/lifestyle/identity of the audience subculture

Task 2: Your Individual (1 each) Digipack front & back recreation of an existing Album, using Photoshop skills

Task 3: Your Mind map and Mood Board of your Concept for your Track you selected, and Video Pitch to send to your target audience

Task 4: You Individul 1 minute shot for shot edit of the Hot Chip footage

Task 5: Your Test Footage (a rough version of your Music Video, edited to 30secs - 1min of the track) to send to your client.


If you have any questions or problems please email me.

P.S. In terms of the all day shoot, it is proving to be difficlut to get the Lecture Theatre on the Monday - that is all I can say right now hopefully will be able to confirm by end of the week.

P.P.S. If anyone is interested in the Greenwich Uni Trip of Friday there are still places available - please see Jane at reception for a letter and further details. Can you let the other Yr12s know please.

Thanks
RB

Examples of Digipack Task from last year

1. Choose an existing album cover (& back) - post this image & comment on why you chose it

2. Photoshoot - in costume, make up, pose, think about lightingt

3. Document the process of using photoshop to create the product

4. Recreate the images on the front & back adding text

Examples of previous students:

http://www.rosiedannylaylaa2media.blogspot.co.uk/2013/06/digi-pack-dnny.html

http://www.rosiedannylaylaa2media.blogspot.co.uk/2013/06/digipak-task-rosie.html

Our Video for Boot Camp 12hr Shoot 18th July

1. Director 
2. Assistant Director 
3. Producer 
4. Performers x 4 
5. Band/Artist x 4
6. Camera Operator/Assistant x 2 
7. Editors x 2 
8. Choreographer & continuity & Playback 
9. Lighting Tech x 2 
10. Gaffer & Set x 2

Task for 19th & 20th June: Find a Client & Pitch your Concept

To visualise your concept and create a mood board and 30 second test sequence

To interpret the music and mood into a theme and concept (mind map)

To analyse the structure of the track and lyrical meaning

To identify a suitable artists (client) and track 

Starter: SYNTHAESTHESIA - how did the director of this video Chris Cunningham, come up with his Visual Concept for this track? How do the images link to the Music and Lyrics? 




Today's Objective:
Using the skills we developed last week for Massive Attack's Teardrop and your homework (the 3 songs and mood boards), now you are ready to find a track by an unsigned and approach them for permission to use their song.

To find your artists look on the social networking music sites we explored during the Music Industry exam:

Soundcloud
Youtube
Spotify
Myspace
Unsigned.com

Task 1:
Pick your track and download it (use clipcoverter or something similar) 

Make a list of the sounds and layers of music you heard as we did with Teardrop, and note down a description of how they sound, how they change USE DESCRIBING WORDS:

Drums = Heartbeat, regular, deep
Instruments = gradual, fading, gentle, fragile
Vocal = feminine, angelic, etherial

Task 2: 
Repeat the actiity we did with Teardrop and you did for homework. Create a MIND MAP on Popplet.com with all of your visualisations, include:

Location - where it is set
Characters & costume
Ke Moments: what happens - how it start and ends
Colours and lighting
Camera movement
Editing pace and any effects
Intertextual references (films, adverts, other Music Videos)

Task 3:
Create a MOOD BOARD of the above: include as many images as possible (minimum of 15) to get yor visualisation across. Use Glogster.com or an alternative Mood Board maker

Task 4:
Put the audio into Final Cut and make the screen zoom out so it takes up the whole of the Timeline. Take a screen capture.
Using Photoshop (or Paint) break the song down into sections by drawing over the timeline at the correct time references (eg 30 secs):

Intro
Verse
Bridge
Chorus
Middle 8
Instrumental

Use wikipedia or an online dictionary to help you identify what each section is - hopefully some of these are common knowledge or you can ask Music students.

NB: Make sure you write the time reference for the start of each section

Task 5:
Record your pitch for the song using Photobooth on the macs. Edit your mood board images over your voice to illustrate what you are seeing in your SYNTHAESTHESIA.
Upload your video to Youtube and embed on your blog


Task 6: 
Post the above to your NEW A2 group blog along with the rest of your Boot Camp Individual activities. Leave the link in the comments box underneath this post.

Homework this week will be to 
1. Contact your client asking for permission to use their track

2. Send the link to this Video pitch to their Target Audience - the artists (your client's) actual fanbase linked to their social networking site.

3. Gather images of this Audience and profile their age, gender, subculture, describe their lifestyle, how they dress, and what sort of things appeal to them/are important to them. Present this as a mood board on Glogster.com

Remember the above is part of your final Research marks: Deadline for all Boot Camp activities is the end of this Module

Task: Edit a Music Video

To develop skills in editing and define the conventions of editing in music videos

Evaluate the strengths and weaknesses of the footage from an editors perspective
Reconstruct the Hot Chip example deonstrating advanced edit skills 
Analyse the construction of beat editing and lip synching and cut rate in a music video 

Editing Skills Task: Shot for shot remake, edit the raw footage: 1 minute of the music video as per the example


Demonstrate the following skills:


Beat editing
Lip synching

Step 1: Drag in and render the audio track for Hot Chip - i feel better
Step 2: Identify the correct angles for the verse and chorus
Step 3: Synch the performance moving the clips left and right in the time-line to adjust and fine tune
Step 4: Cut to the beat of the song duplicating the cut rate and shot types ofthe orginal
Step 5: Colour correct and add effects as required
Step 6: Export and upload to youtube and embed into your blog
Step 7: Evaluate the work on your blog from an editor's perspective and comment on what you have learned about the conventions of music video editing

Support:
See Danny & Rosie's examples from last year (need to search under June scroll down through post)

What makes a successful video & how to create a concept

Outcomes

Create a concept using visualization & synthaesthesia

Evaluate the success of the music promotion campaign (music video and digipacks)

Analyse the construction of synthaesthesia and Image, and shoot/edit conventions in music videos

Describe & outline what makes a successful music video 

Task 1: Mind map & screen capture examples

What makes the music video successful

Synthaesthesia: Relationship of Music to Visuals

What Images does it create for the artists (descriptive words not genres)

http://leighmediaa212.blogspot.co.uk/2013/01/mark-scheme-construction-apply.html

Variety of Shot types

Framing

Editing to the beat (appropriate pace)

Lip synching

Appropriate use of locations and performance

http://www.youtube.com/watch?feature=player_embedded&v=gp5ckRmG1Ew

http://www.youtube.com/watch?feature=player_embedded&v=8hiFJp0D0AM

http://www.youtube.com/watch?feature=player_embedded&v=WiVhuz3_Huw

http://jellingoutataims2.blogspot.co.uk/

Use one of the following to construct a mind map and capture screen shots from the videos

Popplet 

Glogster code 84DHHH

Task 2: Look at the digipacks and how they create Brand Identity & Image - which is best as a whole campaign?

Level 4 32 - 40 marks

http://elliea2mediamusic.blogspot.co.uk/p/blog-page_5.html

http://3217holt.tumblr.com/

Task 3: Creating A Concept & picking your artist

Teardrop

H/W: Individual: Practice your skills in visualising a concept from the mood & music (synatesthesis)

Do 3 pieces of music - embed the tracks from soundcloud

Present this as 3 x Mood Boards in https://uk.pinterest.com/

Find an artist for your client and email them

By Next Friday...or marching.

 

Moderation examples level 4

wallwisher
popplett
Conventions video
emaze
https://www.thinglink.com/scene/522366113049214977

http://3217holt.tumblr.com/ - awesome hi hop
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http://brainshakesproductions.weebly.com/audience-research.html
excellent R&P using whatsapp and instagram to get feedback


http://prezi.com/wifyweilud8l/supernaturalphysiological/?utm_campaign=share&utm_medium=copy
good use of prezi

http://graveyardstudios.weebly.com/location-recce.html - VIDEO RECEE FILM STUDIES ETC

http://tr33houseproductions.weebly.com/sound.html as thrillers and film studies

http://tr33houseproductions.weebly.com/evaluation-question-2.html
excellent R&P - animated images.

starnow app - to find local actors


Synaethesia - music in your minds eye

http://katysa2musicvideo.blogspot.co.uk/ top L4 music vid



Videographer guide to music videos http://vimeo.com/47925628


popplett


http://littleduckling11.blogspot.co.uk/2014/03/final-music-video.html



http://katekurtonmedia.blogspot.co.uk/