Task for 19th & 20th June: Find a Client & Pitch your Concept

To visualise your concept and create a mood board and 30 second test sequence

To interpret the music and mood into a theme and concept (mind map)

To analyse the structure of the track and lyrical meaning

To identify a suitable artists (client) and track 

Starter: SYNTHAESTHESIA - how did the director of this video Chris Cunningham, come up with his Visual Concept for this track? How do the images link to the Music and Lyrics? 




Today's Objective:
Using the skills we developed last week for Massive Attack's Teardrop and your homework (the 3 songs and mood boards), now you are ready to find a track by an unsigned and approach them for permission to use their song.

To find your artists look on the social networking music sites we explored during the Music Industry exam:

Soundcloud
Youtube
Spotify
Myspace
Unsigned.com

Task 1:
Pick your track and download it (use clipcoverter or something similar) 

Make a list of the sounds and layers of music you heard as we did with Teardrop, and note down a description of how they sound, how they change USE DESCRIBING WORDS:

Drums = Heartbeat, regular, deep
Instruments = gradual, fading, gentle, fragile
Vocal = feminine, angelic, etherial

Task 2: 
Repeat the actiity we did with Teardrop and you did for homework. Create a MIND MAP on Popplet.com with all of your visualisations, include:

Location - where it is set
Characters & costume
Ke Moments: what happens - how it start and ends
Colours and lighting
Camera movement
Editing pace and any effects
Intertextual references (films, adverts, other Music Videos)

Task 3:
Create a MOOD BOARD of the above: include as many images as possible (minimum of 15) to get yor visualisation across. Use Glogster.com or an alternative Mood Board maker

Task 4:
Put the audio into Final Cut and make the screen zoom out so it takes up the whole of the Timeline. Take a screen capture.
Using Photoshop (or Paint) break the song down into sections by drawing over the timeline at the correct time references (eg 30 secs):

Intro
Verse
Bridge
Chorus
Middle 8
Instrumental

Use wikipedia or an online dictionary to help you identify what each section is - hopefully some of these are common knowledge or you can ask Music students.

NB: Make sure you write the time reference for the start of each section

Task 5:
Record your pitch for the song using Photobooth on the macs. Edit your mood board images over your voice to illustrate what you are seeing in your SYNTHAESTHESIA.
Upload your video to Youtube and embed on your blog


Task 6: 
Post the above to your NEW A2 group blog along with the rest of your Boot Camp Individual activities. Leave the link in the comments box underneath this post.

Homework this week will be to 
1. Contact your client asking for permission to use their track

2. Send the link to this Video pitch to their Target Audience - the artists (your client's) actual fanbase linked to their social networking site.

3. Gather images of this Audience and profile their age, gender, subculture, describe their lifestyle, how they dress, and what sort of things appeal to them/are important to them. Present this as a mood board on Glogster.com

Remember the above is part of your final Research marks: Deadline for all Boot Camp activities is the end of this Module